RUSTAM GUMAROV marketing / social / creative direction
РУССКИЙ Message

Marketing for places people go to.

Cafés, bars, restaurants

A guest judges the whole evening: food, room, music and service.

I start with how the business makes money and where customers drop out. Then I shape the offer, content, acquisition and measurement around it.

Discuss the project on Telegram
Rustam Gumarov in a yellow overshirt and dark sunglasses
Rustam Gumarov marketing consultant · works with a team
01 Food & places 02 Beauty 03 Fitness

Diagnose

Where the business loses a customer and what they are willing to pay for.

Build

I shape the offer and connect it to content and acquisition.

Run

I launch the work, read the numbers and test the next idea.

We start with the business.

Before posts or ads, I need to know why tables stay empty, bookings fall through or members do not return.

One conversation gives us a short list of what to fix first.

Questions before we start Food & places
  1. When does the room go quiet?
  2. Why do guests come back?
  3. What should someone know before booking?

What we decide after the conversation

  • Positioningwho it is for and why
  • Contentwhat people need to see
  • Acquisitionwhere customers come from
  • Analyticswhich numbers to watch

Marketing and operations since 2016.

I have worked in a design studio and restaurant operations, led an agency and launched a business in Batumi. In the first meeting, sales come before reach.

  1. 2016—17
    TIMLIONCo-founded a design studio and handled sites, design and promotion.
  2. 2018—19
    HORECAManaged restaurant projects, CRM and the guest database.
  3. 2021—23
    KOROCHEFounder / co-founder of a digital agency and team lead.
  4. 2024—25
    GURU WALLSLaunched a business in Batumi, defined the offer, packaged the product and set up acquisition.
  5. now
    CONSULTINGStrategy, social, acquisition and analytics for restaurants and service businesses.

Three years of conversations with founders.

For “Business in Emigration,” I spoke with founders who had moved and started again. The job was to listen before deciding what the story was. That habit now shapes my client work.

Kazan Moscow Istanbul Tbilisi Batumi Belgrade

What stops a customer from buying?

Message Rustam on Telegram with the project, city and the part that is not working.

@rustamdanisovich Instagram · @rustam_gumarov